What Should Samples Prove?
I have been checking writer portfolios for a landing page project, but nearly every sample looks polished at first glance. It becomes harder when I try to decide who could actually match my business voice. Before I hire professional copywriter, I want to know what details matter beyond grammar and nice sentences. Should I focus on how clearly they explain ideas, how persuasive the copy feels, or whether they have written for similar businesses? What do you normally look for in samples?
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